Trying to reach your frontline employees? Stop developing your internal comms tech setups and building the strategy in a vacuum, says Brad Whitworth. Go where your employees are, learn how they consume information, which mediums, what channels work best for them, and what timing is optimal for them. Don't make assumptions. Make evidence-based decisions and create personas for different employee audiences. If you cannot travel on-site — schedule a call and ask employees how they want to receive information and why? 📣 Join our growing comms community of 17 thousand peers at https://smarp.com/join/. Once a week, we'll share our single best piece of content with you. No BS - only quality comms.