Noam sits down with Will Guidara — author of the New York Times bestseller Unreasonable Hospitality, former co-owner of Eleven Madison Park (named the best restaurant in the world under his leadership), and co-producer of The Bear — for a conversation between two obsessives who refuse to run their businesses as businesses. They compare notes on why the money has to be a byproduct, how to answer a customer who swears he'll never tip again, keeping a team motivated after you've won, why fine dining lost its way, tracking down anonymous Google reviewers, and why Will walked away from the top restaurant on earth to be a better dad.