Show notes
One of the many important things that businesses need to learn is to have the right discipline in knowing your signature identity as a brand. Are you the disruptor, or are you being disrupted? If your answer is neither, that is going to be a big problem.How do you build an experience-based brand? How do you make your employees and leaders more productive? And most importantly, how do you weave purpose into leadership?Join Shawn Nason as he talks to trailblazer and acclaimed futurist, Antonia Hock.In This Episode(((((((((What we learned from AntoniaIf you’re doing customer experience as a program, you’re going to lose.COVID allowed us to reimagine connectionsInvest in career development and employee developmentThink about purpose and how to weave it from top to bottomHaving a questioning mindset that is tied to purposeNotable quotes[07:23] - “When you think about an experience-based brand, that is a leadership team that is thinking about the consumer first and building it into everything they do.”[10:01] - “More and more businesses are exploring this concept of purpose. That's another great consumer behavior trend.”[16:19] - “If you're going to embrace a maverick, you have to be ready for what they're bringing in their toolkit.”[19:23] - “Invest in great skill development and in portable things that make your employees more productive and leaders more productive.”[20:42] - “Leading with the purpose behind the work gets at the root of a lot of things that teams are really looking for right now.”Our guestAntonia Hock is a trailblazer and acclaimed futurist in the world of organizational transformation, leadership excellence, and building experience-based brands. Her career is rooted in building cultures of customer-centricity, implementing game-changing leadership strategy, and innovating customer experiences, all with an emphasis on tangible results and lasting impact. Before launching Antonia J.A. Hock & Associates as a global consulting firm focused on transformational leadership and innovation, Antonia spent six years as the Global Head of The Ritz-Carlton Leadership Center. Her FutureForward™ program is a practical and actionable approach focused on leadership development, the future of consumer behavior, and how to navigate disruption.Resources & LinksAntonia HockLinkedIn: https://www.linkedin.com/in/antonia-hock/Shawn NasonLinkedIn: https://www.linkedin.com/in/nasonshawn/Instagram: https://www.instagram.com/manonfiresocial/Twitter: https://twitter.com/manonfiresocialWebsite: https://shawnnason.com/MOFI: https://www.mofi.co/The Combustion Chronicles PodcastWebsite: https://shawnnason.com/combustion-chronicles-episodes/ Learn more about your ad choices. Visit megaphone.fm/adchoices
