Send us Fan Mail We trace Kevin’s path from music merch to minor league retail leadership and unpack how smart layouts, vertical storage, and on-field brand stories turn small shops into fast, profitable experiences. Paul joins to reveal why Columbia chose Fireflies, how glow details work, and what makes lightning-bug country unique. • career arc from Sea Dogs to Fireflies • lessons from tour merch and COVID pivots • mavericks league planning under restrictions • 500 sq ft store redesigned f...