SummaryIn this episode, host Rich Hunter-Rice interviews Charlie Lawson, an expert in networking and author of 'The Unnatural Networker' and 'The Unnatural Promoter.' They discuss the importance of networking for business success and provide tips for both natural and unnatural networkers. Charlie emphasizes the power of building relationships and having a strategy in networking. He also shares his own journey in networking and his current projects. Overall, the episode highlights the value of networking and offers practical advice for effective networking.Keywordscoaching, networking, online coaches, Facebook community, Messenger changes, business growth, BNI, Charlie Lawson, unnatural networker, unnatural promoter, professional services, lawyers, accountants, small business support, SME community, business opportunities, building relationships, networking strategy, business referrals, LinkedIn connections, networking tips, effective networking, business networking, UK business, Minerva Growth, Formula One, Lego building, non-executive director, car industry, business owner.TakeawaysNetworking is crucial for business success as it helps generate leads, build relationships, and create a support network. Unnatural networkers can use their smartphones as a tool to initiate conversations and connect with others at networking events. Having a strategy is essential for successful networking, as it ensures that time and energy are invested in the right activities and with the right people. Networking is not limited to business owners; it can also benefit individuals in their local communities. Networking should be approached as building relationships and having fun, rather than solely focusing on generating business. Charlie Lawson's books, 'The Unnatural Networker' and 'The Unnatural Promoter,' provide further insights and guidance on networking. Charlie Lawson can be contacted through LinkedIn, where he also offers a networking quiz to assess one's networking skills.Sound Bites"Think about your smartphone. It's a device to stop unnatural networkers from looking like lemons at network events." "The key for networking success is to have a strategy." "Networking can game change everything. And it should be lucrative."ChaptersCharlie is on LinkedIn - http://www.linkedin.com/in/charlielawsonAnd his books are:https://amzn.eu/d/0eYYb57phttps://amzn.eu/d/02mWWSMmFinally, if you are not in our amazing Facebook Community for coaches https://www.facebook.com/groups/onlinecoachespredictableclients