The Coach Tribe
The Coach Tribe
Pensight
Deeply Understand Your Audience & Harness Sales Psychology w/ Matthias Loesche | The Coach Tribe Ep25
38 minutes Posted Nov 22, 2022 at 3:23 pm.
Introduction
E&M Consulting's Origin Story
What to do when your business partner leaves
How to break into high ticket coaching
An example of too broad market vs targeted niche
The right way to approach coaching personal development
Focusing on an affluent audience has advantages
The extra mile with sales psychology & hormone levels
Start with basics, then implement sales psychology
Tap into hormone levels
When it's good to be boring
Scarcity & Urgency don't (always) work
Begin with manual lead generation
Marketing is hit or miss
Real underlying buying motives often ≠ overt motives
How to run larger scale ad campaigns
Know your audience AND your competitors
You provide more worth than you think
Money follows value
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Show notes
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Matthias Loesche has served clients include large coaches and companies in the dating, nutrition, weight-loss, and also high-ticket B2B consulting. He harnesses his extensive knowledge on sales psychology to help companies generate more ideal clients on a consistent basis focusing primarily on creating effective Facebook and YouTube marketing campaigns.
In this episode he shares with us gold nuggets for everyone from beginners to seasoned veterans on:
šŸ‘‰ Dealing with losing a business partner
šŸ‘‰ The sweet spot of premium segment of a niche for an affluent audience
šŸ‘‰ Using sales psychology and hormone levels to attract more ideal clients
šŸ‘‰ How sometimes being boring can be a strength
šŸ‘‰ The importance of manual lead generations for beginners and much more!
This isn't one to miss, really make some time to listen in deep and take everything in šŸŽ§
Timestamps:
Matthias' profile: https://pensight.com/x/loesche_matthias
Sign up to Pensight for free today and get your own enhanced and customized link-in-bio with scheduling, payments, video calls, analytics and much more! https://bit.ly/pensightpod
Useful resources for your online business:
šŸ‘‰ How to launch your first digital product
šŸ‘‰ How to add a link to your TikTok bio
šŸ‘‰ How to launch a course for free
šŸ‘‰ How to market your coaching business
šŸ‘‰ Social media marketing strategy for coaches