Guest: Constantine Lau | Global Marketing Director | Schneider Electric What things have we found value from the changes in the marketing program in 2020 will continue in 2021 when life goes back to normal?  What kinds of creative thinking has this pandemic brought about? Hear Con discuss these great insights, as well as how to do less with more as we launch into the new year.

EP. 05 - Finding the Magic Formula

B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive.  The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketing program to craft the optimum formula for branding, demand generation, conversion, and greater ROI.