Guest: Hal Green | Director of Marketing | Geophysical Insights 

Account-Based Marketing (ABM) is a hot topic, but how is it really different from what B2B companies have been doing for many years? And how does it mesh with traditional lead generation efforts? Hal is a marketing and sales veteran of over 40 years with continued successes staying on top of the evolution of marketing strategies and the supporting technologies. In this episode, he offers deep perspective on how traditional initiatives must change to realize the most ROI.