Former Tik Tok executive and X employee, Scott Thwaites is pioneering a new way to drive influence and influencer marketing with his newly launched EDC squared, Thwaites aims to use his vast experience from TikTok and Twitter to introduce a refreshing perspective on Everyday Creators and Everyday Content by unlocking the true impact of short-form video. I got to speak to him on where influencer marketing is going and what that means for influencers, brands and content. This series is brought to you by Nedbank IMC.