On this episode, I chat to Sibu Mabena, the Founder and Chief Creative Officer at Duma Collective, a Creative Communications Agency based in Johannesburg South Africa. We opened up the curtain to what the world of a communication agency really looks like, we touched on the difficulties of setting it up, how agencies can position themselves to be better and some of the work that Duma Collective has been a part of. At the core of Sibu's being is imparting her knowledge to other creatives as the soleand founding member of Duma Collective. Duma is a thriving creative enterprise servicing a variety of clients, ranging from FMCG brands, energy and technology, enterprise development, financial services to government departments. The company’s client base includes multinational brands such as the MultiChoice Group including DStv, ShowMax and SuperSport, Engen, FNB, Heineken South Africa, Chivas Whisky in South Africa, Cameroon and Nigeria, and Puma just to name a few. By providing services such as Brand Strategy and execution, Public Relations, Social Media Management, Influencer Campaigns, Event Management, and Talent procurement for their clients, through Duma Collective, Sibu Mabena has created an oasis for African talent to flourish.