Episode 26 of the Clever Content Show is here and we thought it was a good time to talk about podcasting and the podcast industry in general, which has changed a lot even in the last couple of years. We started the Clever Content Show as a way of exploring a new medium and throughout the process we have been open to the fact that it's a learning curve. The show has taken lots of changes in format, personal and scheduling.  Some of us are even starting to enjoy it!We also discuss the changing face of the industry in general, with money flowing in and celebrity/big brand podcasts starting to dominate the charts. GoodBad features some interesting 5G adverts from Australia - <a href="https://adage.com/creativity/work/optus-5g-now-you-get-it/2213081">https://adage.com/creativity/work/optus-5g-now-you-get-it/2213081</a>Got your headphones handy? Pop on your lugholes and get stuck in.

This year in content

The perfect way for you to stay in touch with the world of content. In each episode, we pick out and pull apart a piece of content that’s caught our eyes and ears, from superb social media campaigns, videos and animation to cracking copywriting. If it’s content that’s clever, we want to tell you about it. Content OD is a digital content agency from Sheffield in the UK.