This week we talk about the traveling road show. This is a group of cigar companies that are doing local events for retailers. The first one was done during covid and now they’re trying it again. We talk about this and what manufacturers and retailers should be doing so they don’t make mistakes.

The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH