In this episode of the Cheeky Revolution I chat to Celia Pool, the co-founder of DAME, the world's first reusable tampon applicator. She tells me why she thinks their Kickstarter campaign became viral within 3 days of being out in the world and some tips if you're thinking of launching your own. We also chat loads about sustainability and the importance of building a bridge between the non-sustainable at all behaviours and the perfect environmental warrior.