Many of us use some form of advertising to attract potential customers to the landing pages on our websites where an offer is made to them with a call to action for them to subscribe to our email list or register for an offer.

This type of landing page is called an opt-in page and is focused on collecting email addresses in exchange for something valuable, often called a "lead magnet” - a free offer that entices visitors to subscribe (e.g., ebook, checklist, webinar, discount).

This episode is about how to maximise the effectiveness of the opt-in pages we use to attract new customers to our business.