Will Retherford is a Tulsa-based multi-hyphenate creative working across film, audio, and music. He's the founder of Citizens of Sound, a podcast production company behind work for TED, A Little Bit Culty, and Vox, and Horizon House Films, where his debut short film Penny: A Portrait in Motion is currently in production.
Under the name Saynt Ego, he's also a producer-fronted indie dance artist — a project built on cinematic visuals and moody, uplifting, danceable electronic-pop for fans of James Blake, Passion Pit, and Bon Iver. His music lives inside Liminal Space, an album exploring identity and reinvention, with press coverage including The New York Times and Business Insider.
In this episode, he talks through what actually separates being an artist from being a producer — and why he built a project designed to be both.