The Changelog: Software Development, Open Source
The Changelog: Software Development, Open Source
Changelog Media
Selling SDKs in the era of many Claudes (Interview)
1 hour 50 minutes Posted Feb 19, 2026 at 3:30 pm.
This week on The Changelog
Sponsor: Augment Code
Start the show!
Diving right in
Paradox of choice
Agentic anxiety
Like gambling
OpenClaw context
Time to launch
More code, less bugs?
About tldraw
Coding in charge
Necessary slow down
Sponsor: NordLayer
Era of internal tooling
Macro + micro
The SDK business
The license
Business model journey
Distribution
Sponsor: Squarespace
Concentrate on SaaS
Skipping to the end
Pricing problems
Negotiation perks
On self-hosting
ReMarkable
Optimizations
When AI meets the canvas
tldraw fairies
Wrapping up
Closing thoughts
0:00
1:50:11
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Show notes
Steve Ruiz joins us for a deep-dive on tldraw (a very good free whiteboard) and the business he's built selling SDKs that help others build very good whiteboards (and more) with tldraw's high-performance web canvas.
Along the way, we discuss the excitement/fear we share about keeping our agents busy, how SDK and infra companies are affected differently by agentic software than SaaS companies, how Steve is approaching the coming era of internal tooling, what will happen when we equip LLMs with an infinite canvas, and more.