Eddie Yoon is a growth strategist who has helped drive $8B+ in profitable growth for brands, companies and categories. He has done significant research, writing and speaking on the topic of Category Growth and Category Creation. He is also the Co-creator of Category Pirates, the newsletter authority on category design/category creation.  

In this episode he covers a broad range of topics including category design, solopreneurship and personal IPOs.

He talks about:

-->How to create a category

-->Who are super consumers and how are they different from regular consumers

--> How should one go about identifying their superconsumers?

--> Why solopreneurship is more important than ever

--> How to define career success and achieve a personal IPO, and more...

LinkedIn: https://www.linkedin.com/in/eddie-yoon-ewg/

Website: https://eddiewouldgrow.com/

Twitter: https://twitter.com/EddieWouldGrow

Category Pirates Newsletter: https://twitter.com/categorypirates

Superconsumers: https://tinyurl.com/5e5jwj2f