Welcome to the first coaching podcast for CEOs. In this episode, I coach Guillaume MOUBECHE, the CEO of Lempire/Lemlist. — Guillaume's current challenge to scale his company (from $10,000,000 to $100,000,000 in ARR) is hiring high-standard people.As a coach, my mission is to focus on him (not his challenge) and make him realize that his real challenge is in his thinking, not anywhere else.One of his business mantras is to ''Do Things That You Shouldn't.''With his permission, I coach him to make him become aware that the key to overcoming his challenge is in thinking. In other words, he should do the things that he thinks he shouldn't.To better understand the coaching session, I advise you to listen to the entire episode.Here is an overview:🔹🔹🔹🔹🔹🔹—In 3.5 years, Lempire/Lemlist went from $0 to $10 million in ARR, 20k+ customers worldwide, without any funding.The company's mission is to help 1,000,000 entrepreneurs to build profitable businesses by 2025.— Follow Guillaume on LinkedIn▶️ https://www.linkedin.com/in/-g- Follow Guillaume on YouTube▶️ https://www.youtube.com/c/GuillaumeMoubeche Follow Guillaume on Twitter▶️ https://twitter.com/GuillaumeMbh Follow Guillaume on Instagram▶️ https://www.instagram.com/guillaume_moubecheDiscover Lempire▶️ www.lempire.com — Follow Kevin on LinkedIn▶️ https://www.linkedin.com/in/thekevinfornier Read more about Kevin and how to work with him▶️ https://www.kevinfornier.com