Show notes
Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence. “I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher JonesWe discussed:[02:20] What Cher grew through to become the guide she is today[10:15] How employees' personal brands build workplace culture and belonging[14:30] Handling mindset blocks about personal branding and visibility[17:51] Breaking cultural norms to build standout personal brands as women of color[22:26] How Cher produces her epic LinkedIn lives[27:23] How to practice going Live on LinkedIn[31:05] Cher’s vision for the futureTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.Other Campfire Circle podcast episodes I recommend:Episode 30: What makes LinkedIn the Best Place to Build your Brand and Business?Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah MartinEpisode 1: Turning Conversations Into Cash with Quinn ConyersConnect with Cher Jones:LinkedIn: Cher JonesInstagram: @itscherjonesWebsite: trainwithsociallyactive.comConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co