Show notes
Claire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “How much money do you make? And how much do you have to pay to make that money?”When she’s not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising to help her clients create a significant impact in their business.“I had started to make more and more connections with other consultants, experts, and thought leaders, but I couldn't figure out how they were making the kind of money they were making. So I figured the best way to ask them was a private conversation that I then get to air. They get to promote themselves. And I get the answers. I didn't start the [Get Paid Podcast] to share all of this with listeners, but I just wanted to know myself!” – Claire PelletreauWe discussed:[05:42] Why Claire started the Get Paid Podcast[10:20] Gender differences in how entrepreneurs pay themselves [16:29] How to know if your podcast has an ROI[18:30] Using ads to grow your podcast listenership[24:14] Why should we try paid ads? [32:15] Pivoting to Get Paid Marketing[41:03] Deciding if content should be paid, gated, or free To read a full transcript of the episode, visit: LUMOS MARKETING Resources from this episode:Listen to the Get Paid Podcast: The Get Paid Podcast is a show that's dedicated to giving you an honest look at the reality of running an online business.Click here to get your first episode of the Thought Leadership Clarity Course, for free!14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Claire Pelletreau Website: clairepells.comInstagram: @clairepells Podcast: The Get Paid PodcastConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co