Sophie Geraghty shares her journey from ultra-endurance running to building a dual photography business across weddings and high-end commercial work. This episode dives into client psychology, branding, gear choices, AI disruption, and the realities of running a creative business. Expect practical insights on networking, communication, and staying resilient in an evolving photography landscape.https://www.imagesbysophie.com.au/https://www.sophiegeraghty.com.au/https://www.instagram.com/the.sophie.geraghty/https://www.instagram.com/the.photographer.sophie/===========================================THE CAMERA LIFE - LIVE PHOTOGRAPHY PODCAST===========================================➡Blog: https://luckystraps.com/the-camera-life➡YouTube: https://www.youtube.com/@the_camera_life ➡IG: https://www.instagram.com/the_camera_life_podcast➡Spotify: https://open.spotify.com/show/1dC4kPNrLORz2ASrukyOS5?si=18c6fd2534cf4d97➡Apple: https://podcasts.apple.com/au/podcast/the-camera-life/id1760304677===================================================LUCKY STRAPS - THE BEST CAMERA STRAPS ON THE PLANET===================================================✅ Quick Release System✅ Anti-Theft, Cut-Resistant and Safety Lock✅ Super Comfortable Genuine Leather✅ Australian Made and Lifetime Guarantee a✅ Personalise with Your Name or Logo✅ Owned, Designed and Used by Working PhotographersSHOP NOW https://luckystraps.com/(Use code for 15% off - Codes are JUSTIN JIM or GREG - Which host do you like the most?)================CONNECT WITH US================Greg Cromie - Writer and Photographer➡IG: https://www.instagram.com/gcromie/➡Greg's Blog: https://gregcromie.blog/Justin Castles - Photographer and Founder of Lucky Straps➡IG: https://www.instagram.com/justincastlesJim Aldersey - Wedding and Boudoir Photographer➡IG: https://www.instagram.com/jimaldersey/➡Wedding IG: https://www.instagram.com/weddingsbyjim_/===================================================