You look really successful on the outside. Your bank account says something else.
If revenue keeps climbing but profit feels like it's standing still, this episode is your next step.
So many wholesale brands miscalculate their profitability, and it's not because you're bad at math. It's because most founders stop at product level margin instead of looking at the real cost of fulfilling every wholesale order.
In this chat, I'm breaking down the full profitability formula, the three profitability traps I see over and over inside my client work, and exactly how to diagnose (and fix) a margin problem without panicking or slashing your prices overnight.
WHAT YOU'LL LEARN:
- Why "my product margin is 80%" doesn't actually tell you if you're profitable
- The full formula for calculating your real profit per wholesale order, not just gross margin
- Every hidden cost quietly eating your margin that you're probably not tracking
- The story behind my most profitable looking holiday season that almost broke me
- The 3 profitability traps I see constantly with wholesale brands
- Why your opening order minimum might be costing you money
- How having too many SKUs hurts your bottom line, even when customers love the variety
- The right way to think about raising your wholesale pricing without losing accounts
- A simple framework for diagnosing exactly where your margin is leaking
Enjoy the chat!
Join me live on September 17, 2026 for the FREE Faire Success Blueprint Workshop (updated with brand new content for 2026), where I'm walking you through exactly how top performing brands set up their entire Faire presence, page, pricing, buyer outreach, and email automations, all on top of the profitability foundation from this episode.
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]