There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on.
In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 2026 and has the potential to do a serious amount of heavy lifting for you heading into Faire Market Week.
I cover what they are, where to find them, and the four I'd prioritize before market opens. Plus, I'm sharing something I learned directly from my Q2 call with the Faire team that most brands don't know about.
WHAT YOU'LL LEARN:
- What Faire email automations are and exactly where to find them in your portal
- Why these automations are completely separate from your campaign send limits (yes, really)
- The surprising fact about retailers who've opted out of brand marketing emails — and how automations change the game for you
- The 4 automations to prioritize before Summer Market opens
- Why automated emails convert at a dramatically higher rate than broadcast campaigns
- How to write your automation copy so it actually sounds like you and converts
RESOURCES MENTIONED:
> Watch the free Faire Success Blueprint Workshop: kristinfishercoaching.com/faireblueprint (or DM me "BLUEPRINT" and I'll send the link straight to you)
> Grab the free Market Prep Planner: kristinfishercoaching.com/marketplanner
> Join the Faire Bootcamp: kristinfishercoaching.com/fairebootcamp | DM “BOOTCAMP” on Instagram
> Listen to Episode 90 for your 3-step summer market framework:
Listen on Apple: https://podcasts.apple.com/us/podcast/replay-one-thing-you-should-focus-on-now-to-prep-for/id1648564568?i=1000714152265
Listen on Spotify: https://open.spotify.com/episode/2IHKztFhLtxK6J0AcCE9ud?si=1mIM84HwTCW3rvUmj2Qs6Q
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
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CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]