If you run a business, or want to run a business, welcome to The Business Project Podcast! In this episode we cover: DEFINE YOUR MESSAGE: - how do you want people to feel about your business (colors, fonts, smells, furniture style, music, lighting. - slogan - come up with a good slogan - your customers in mind and not yourself

COLOR SCHEME: - 3 colors at most - 2 fonts - consistent - create a branding guide (define a branding guide)

LOGO: - you get what you pay for - the most important branding tool that you have - want quality files (.png, .pdf, .svg, .jpg) - needs to be versatile for print, clothing and online

Helpful resources mentioned in this video: VIDEOS FOR GROWTH AS A BUSINESS OWNER https://thebusinessproject.com/rooted-in-business/ 

5 THINGS YOU CAN DO TO GET CUSTOMERS FOR $0 https://thebusinessproject.com/5-marketing-tips-for-0/

CFD Services Inc - Consulting, Bookkeeping, Payroll, Taxes https://www.cfdservicesinc.com

Join us every Thursday for a new episode! Next topic: Create A Marketing Plan

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