What do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations.Ilana is CEO & founder of Resound Marketing, with more than 20 years of experience helping B2B and consumer brands navigate the world of PR and marketing within food and beverage, health and wellness, toys and games, enterprise tech, and more. ---Connect with The Social Marketing Academy:www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z---Connect with Christopher Tompkins:www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ ---Connect with Ilana Zalika and Resound Marketing:www.linkedin.com/company/resound-marketingwww.Twitter.com/resoundagencywww.Instagram.com/resoundagency www.Facebook.com/resoundmarketing  ---The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency