What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers.As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups.---Connect with The Social Marketing Academy:www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z---Connect with Christopher Tompkins:www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ ---Connect with April Margulies and Trust Relations:www.TrustRelations.agencyhttps://www.facebook.com/trustrelationshttps://twitter.com/aprilmargulieshttps://twitter.com/TrustPRelationshttps://www.linkedin.com/in/aprilwhitetrustrelations/https://www.linkedin.com/company/trustrelations/https://www.instagram.com/trustrelations/https://www.instagram.com/april_margulies/www.TrustRelations.agency---The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency