Thinking about starting an affiliate program, either for your business or your client’s?In our first episode of our relaunch, Christopher Tompkins talks to Lee-Ann Johnstone of AffiliateINSIDER, a seasoned digital marketer with nearly two decades of experience in the payments, retail, and esports industry. Lee-Ann was recently voted one of the Top 10 Most Influential Women in iGaming by IGBAffiliate, a leading UK media and events business, and is a member of the prestigious Forbes Agency Council, as well as a regular contributor on TheDrum, a leading digital marketing magazine in Europe.Together, Lee-Ann and Christopher discuss how to recruit new affiliates, managing tricky commercial negotiations, and—most importantly—how to know if your business is ready to invest and launch in an affiliate program.---Connect with The Social Marketing Academy:www.Twitter.com/GoSocialAcademyhttps://apple.co/2KnGM8Z---Connect with Christopher Tompkins:www.twitter.com/chrisgoagencywww.linkedin.com/in/chrisgomedia/---Connect with Lee-Ann Johnstone and AffiliateINSIDER:https://affiliateinsider.com/www.facebook.com/AffInsiderwww.linkedin.com/in/leeannjohnstone/www.instagram.com/affiliate_insider/---The Social Marketing is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:www.GoSalesAndMarketing.comwww.Facebook.com/TheGoAgencywww.Twitter.com/TheGoAgencywww.LinkedIn.com/company/the-go-agencywww.Instagram.com/TheGoAgency