As many marketers know, when it comes to promotion - everything is more expensive during the holidays.  This holds true for social media advertising as well, when many companies flood the social media channels pushing their respective products and services.In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on driving down your cost-per-click and increase conversions on your website!Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!