For those living below the poverty line in the United States... an estimated 37 million people... hygiene is a luxury. But Ava Holland is determined to change that. After stumbling across a random YouTube video, she was inspired to take on this global crisis by starting It Matters... an organization centered around collecting and donating personal care items to ministries, homeless shelters and domestic violence recovery centers. In this episode, how she's garnering grassroots support, the impact her organization has made in just a few years, and her dream to eradicate hygiene poverty.