John F Kennedy’s grandson Jack Schlossberg, is a self-described silly goose, social media provocateur and one of vogues political correspondents, and now he’s running the U.S. House of Representatives next year.

The Democrat officially launched his campaign via social media, leaning into the online persona that has made him both a curiosity and a headline regular. 

In this bonus episode of The Briefing, Helen Smith is joined by LiSNTR's entertainment reporter Justin Hill who unpacks the strategy behind Schlossberg’s viral rise. 

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