The Breeze With Beverage Digest
The Breeze With Beverage Digest
Beverage Digest
Episode 25: Coke Threads the Cane Sugar Needle. C-stores and Energy’s Unstoppable Rise. Plus, Prebiotic Pepsi?
42 minutes Posted Aug 1, 2025 at 2:00 pm.
Introduction to The Breeze
Presidential Sugar: Coke's New Cane Product
C-Store Channel Performance
Advertising Break
Energy Drinks Dominating Shelf Space
The Future of Energy Drinks
PepsiCo's Prebiotic Soda Experiment
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42:04
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Show notes
Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher tackle three big topics today. Duane and John ponder new sugary Coke innovation coaxed by President Donald Trump. They also assess convenience store traffic and what it means for the seemingly unstoppable rise of the U.S. energy drink category. And finally, Pepsi announced a new prebiotic cola, right after acquiring Poppi. Text us thoughts, questions, or topic suggestions.