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Ep. 218 with Katie Babineau, CMO, Beyond Yoga
30 minutes Posted Jul 22, 2026 at 7:15 pm.
, we sat down with CMO Katie Babineau to find out how they’re doing it.
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There is something truly therapeutic about sweating it out, but my fellow yogis out there know that after a couple of big sweats, those leggings are never quite the same. No amount of laundry detergent can restore them. Which is exactly why I have two separate legging categories in my closet – yoga leggings and lounge leggings – and never the twain shall cross.I can't subject my lounge leggings to the torture I put my yoga leggings through, and I can’t depend on my yoga leggings to be as comfortable as my lounge leggings. Lounge leggings matter more than you think. After 3 years of working from home, I genuinely don't know if I could go back to wearing real pants. I'll forever be business on top, casual on the bottom.In my 15 years of doing yoga, I’ve tried a lot of leggings. I was never loyal to one brand because it’s a hard balance to find: the performance I need when I’m putting in the work, the comfort I want when I’m laying on the couch, and the flexibility I need chasing my four-year-old around the playground. Can one athleisure brand actually do it all?Beyond Yoga is trying to do just that. The brand has taken its 20-year foundation and pushed it somewhere new: a modernized platform, IRL activations, and a full expansion into outerwear, lifestyle and dresses. It's a brand betting that progress over perfection and community-led product decisions can stretch a beloved name without breaking what made people love it in the first place.In this week’s Brand Insider