Volition America is a patriotic lifestyle brand built around a simple, stubborn belief that the American flag is a symbol of passion and pride, not politics. They’re building brand partnerships across categories and providing scholarships to children of fallen soldiers and first responders. They believe “patriot” doesn’t belong to one party, and it doesn’t mean you agree with every decision being made. 

With America's 250th birthday one week away, there is no better moment to ask: What does it mean to build a purpose-driven brand in a country this divided? Can you actually be patriotic without being political? 

We sat down with CEO John Sapiente to hear all about it.

This episode is supported by ⁠Wunderkind Ads⁠.