Everyone has a Nordstrom story. Stories about the shoes they wore down the aisle, the suit that started a career, the tomato soup that turned a hard day around. To celebrate its 125th anniversary this year, Nordstrom is putting those stories on screen.

Their “Based on a True Story” campaign is the opposite of every three-second scroll-stopper we’ve been told marketing has to be right now. It’s long-form. It’s emotional. It’s a child narrator that perfectly captures that wide-eyed sense of discovery.  We sat down with Olivia Kim, SVP of Brand and Creative to hear how they pulled it off.

This episode is supported by ⁠Wunderkind Ads⁠.