- 🖋️❤️ ᴛʜᴇ ɴᴇᴇᴅ ғᴏʀ ᴀ sᴛᴏʀʏ ❤️🖋️ -

Relation, perceived value and the ability to discern value - each of these elements are part of the need for a story. The beauty of which whether real or fictitious lies in a story's power to connect to many and provide a relational value to a place or commodity.

Where we see this most often I believe is the F&B servicescape, from the ambience, concept and menu to service styles, presentation and feel. Here, a story acts to complement the sating factor of one's dining experience in many ways, especially by adding depth.

So what is your story? What do you believe is your need for a story? And how would you define it? Let me know in the comments down below. I look forward to your inputs!

#TheBoyWithWings #TBWW #theneedforastory #story #storytelling #experience #marketing #branding #culture #strategy