In this episode ofThe Bottom Line, Sevan sits down with Edward Alder, Managing Director of <a href="http://pay.com.au">pay.com.au</a>. Edward shares how his background in accounting, banking, corporate advisory and digital businesses helped shape <a href="http://pay.com.au">pay.com.au</a>, a platform that allows SMEs to pay business expenses by credit card, earn rewards and improve cash flow. Across the conversation, he explains how the team identified an underserved market, built a scalable business model and secured partnerships with major airlines and hotels. He also discusses the importance of strong branding, simple systems, employee ownership and a culture built around transparency and accountability. Edward also reflects on <a href="http://pay.com.au">pay.com.au</a>&rsquo;s expansion into the United States, its approach to sustainable growth and the possible future pathways for the business. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

The Bottom Line is a show designed to help Australian businesses succeed. On the show, you'll hear from leading Aussie business owners as they share the lessons they've learned building their companies. You'll learn from their successes, as well as some of the challenges they've faced along the way. We also talk to experts from a range of fields who share specialised techniques you can use to improve your business. Produced by accounting and business advisory firm Alexander Spencer.