ISADORA ALVAREZ IS THE FOUNDER OF BACK BEAT CO, A LA BASED SUSTAINABLE CLOTHING BRAND. BACK BEAT CO IS INSPIRED BY LAID BACK VINTAGE CALIFORNIA STYLE, ALONG WITH INFLUENCES FROM THE NATURAL LANDSCAPE IN SURROUNDING AREAS. ALVAREZ HAS A FASHION DEGREE AND WAS INSPIRED TO START THIS BRAND AFTER HER FIRST JOB AS A DEPARTMENT STORE BUYER WHERE SHE WAS EXPOSED TO CHEAP AND FAST FASHION. TODAY, BACK BEAT CO FOCUSES ON PROVIDING EVERYDAY ESSENTIAL PIECES MADE FROM LOW IMPACT PIECES. STARTING A SUSTAINABLE CLOTHING BRAND COMPANY IN LA HAS NOT BEEN EASY, ALVAREZ SHARES HER EXPERIENCES WITH ENTERNUPERSHIP, ALONG WITH STRUGGLES ALONG THE WAY. FULL SHOW NOTES KRISTINAMCINNIS.COM .