In this episode, Tayler is joined by Dr. Risa Isard, the Director of Research and Insights for Parity. Dr. Isard shared how her passion for women’s sports combined with her background and professional experiences ultimately led her to the role she’s in now with Parity. She and Tayler discuss some of Parity’s latest research on Gen Z and women’s sports marketing. Dr. Isard shares her thoughts on what companies are getting right (and wrong) when it comes to marketing and partnerships in women’s sports.