WHY WE BUY BLACK. Explanation of NBN Buy Black Campaign - the power of the black dollar. Constantly advocating for buying black, supporting black, partnering black, and striving to spend 85% of our dollars inside our own community. Encourages consumers to replace their spending habits in black-owned substitutes.  Buy Land, Investments, and property in the name of NBN for the community.  Buy Black Friday Network Initiative: Encourage consumers in any area to spend their dollars with the black-owned businesses in your area. Pull together black owners in the Black Friday network. Calculate the total amount of sales made between all businesses for that Friday. Create a benchmark of sales, each month pick a Friday and try to improve.   Published, vetted, better black businesses list.