<p>Dan Daugherty interviews Brett Crosby, a co-founder of Urchin, who sold to Google for half cash and half stock in 2005. Urchin, became Google Analytics, one of the most successful Google products of all time.</p>

Welcome to The Big Exit, where we discuss startup acquisitions with the founders who lived it. The purpose of this podcast is to educate, inspire, and empower entrepreneurs to one day grow their business to levels they may have once thought was not possible. At the end of day, you want to create enough value for your customers to give yourself options as a founder to either exit or stay independent.
We interview startup founders who have built their businesses from the idea stage all the way to some of the biggest exits in the world. Learn what it takes to take your company from a $0 valuation to tens and hundreds of millions of dollars.
This is their story, their pain, and eventually their reward.