Show notes
Join us as we talk to Sam Hollier James.
Sam is a proud wife, mother of two dynamic daughters and is a driving force behind positive change. Co-founding Tour de Cure in 2007, she transformed a personal loss into a powerful catalyst for creating an incredibly successful cancer foundation.
Through her blend of business acumen, marketing expertise, and event management skills, Sam helped turned a simple idea into a major charity that has raised over $118 million since its inception. Tour de Cure's impact speaks volumes: 1,000 Australian Cancer Research, Support, and Prevention projects have been funded, leading to an impressive 150 major breakthroughs in cancer research.
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