In this episode of The Bhandwagon Podcast, we speak to @muhammadayyubmbe , a visionary figure whose influence spans both community leadership and the global music industry. Awarded an MBE for his service and impact, Ayub is widely recognised for helping orchestrate the careers of legendary artists including Nusrat Fateh Ali Khan, Malkit Singh, Bally Sagoo, and many more.He also reflects on his landmark work with Universal Music Group, helping bridge South Asian music with mainstream global platforms. A powerful conversation about legacy, leadership, and shaping culture across generations.In this Episode!& Much Much More!!!!!The inside story behind the deal with @universalmusicmena @universalmusicindia🤝 A special thanks and acknowledgement to @sanujeetb @devsanyal & @gauravchaturvedi1 for their roles in this journey,Bhandwagon Podcast Platform links https://linktr.ee/RickyBhandal (Link in Bio) Powered By:🎥 @sewa_jagpal 🏠 @mahirsexperience Available On@applepodcasts @spotifypodcasts @amazonmusicuk @gaanapodcasts @youtube (Video)Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy