Show notes
LIVE from sold-out Boston⊠we sat down with 2 of the 3 co-founders of Sweetgreen.In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, eventually landing Kendrick Lamar (for salads!).Sure, Sweetgreen stock is down 80% from its post-IPO all-time highs, but theyâve bet a comeback on a $12 custom-wrap tortilla that took a full year to build. And theyâve figured out how to keep employees longer by hiring robots (the âInfinite Kitchenâ).Jon & Nick reveal the ROI on the wraps, why the $20 salad rep is undeserved, and how the founders rank taste/health/sustainability as marketing tactics. Want to know the 1 trait they look for in a job interview? The CEO and CCO of Sweetgreen told usPlus, if you think âSlop Bowlsâ is an offensive term (which we do), we actually rebranded it in real-time on-stage with both of them #BonusBowls #FreshCasual.But most of all, we just had fun catching up with 2 of the Caesars of Salads who turned kale from a Pizza Hut decoration into an economic force â And from the audience cheers, you know the hummus-headed Yetis did too.CHAPTERS0:00 - Intro (Live from Boston): Sweetgreen Founders Jonathan Neman & Nicolas Jammet 2:04 - How Sweetgreenâs Founders Met at Georgetown and Why They Opened a Salad Shop 4:42 - Sweetgreen Opened on the Wrong Side of the Street, Then Booked The Strokes for 20,000 Fans 8:52 - Sweetgreenâs Best-Selling Menu Item: How the Company Ranks Its Bowls 10:14 - Sweetgreen Wraps: Gen Z Growth, $11 Price and the Custom Tortilla 15:09 - Sweetgreen Infinite Kitchen: How Its Salad-Making Machine Changed Employee Turnover 19:31 - Sweetgreen Stock Down 80% From All-Time High: CEO Responds 21:51 - Is Sweetgreen Too Expensive? The $20 Salad Debate, Prices and Protein Portions 24:08 - Sweetgreen Marketing: Taste vs. Health vs. Sustainability 26:45 - Sweetgreen Limited-Time Offers and Collabs: Dan Barberâs Squash, Naomi Osaka, Kendrick Lamar 29:36 - Sweetgreen vs. Chipotle: 300 Stores vs. 4,000 and Why No Brand Tie-Ups 30:19 - What Sweetgreenâs Founders Look For When Hiring 32:05 - Slop Bowl Debate: Sweetgreen Wants a Rebrand 33:35 - Rapid Fire: Best Brand, Business Book and Sweetgreenâs Stock Ticker 34:42 - TakeawaysNEWSLETTER:https://tboypod.com/newsletterOUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD:Submit a shoutout or fact: https://tboypod.com/shoutoutsSOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypodLinkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayâs top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.