What happens when a Board Certified Behaviour Analyst brings behavioural science into competitive athletics?In this episode, Ben Reiman welcomes N'Kayah Kersey, BCBA, former Division I basketball player, athlete wellness consultant, and founder of Practiced.N'Kayah shares her journey from mentoring at-risk youth at Boys Town to building an innovative consulting practice that helps athletes, coaches, parents, and organizations improve performance through behavioral systems.The discussion explores athlete confidence, leadership development, team culture, video modeling, coach education, parent behaviour, organizational systems, and the growing role of behaviour science in sports.Along the way, N'Kayah explains her Practice Method framework, the Athlete Wellness Ecosystem, and her collaboration with WNBA star Brittany Sykes on the Return to the Brick Athlete Wellness Experience.Whether you're a behaviour analyst, coach, parent, educator, or athlete, this episode demonstrates how behavioural principles can create meaningful and measurable change far beyond traditional ABA settings. What You'll LearnHow N'Kayah discovered behaviour analysis through Boys TownWhy leadership should be explicitly taughtHow confidence can be operationally defined and strengthenedThe role social skills play in athletic performanceUsing video modelling to improve confidence and leadershipWhy culture is built through reinforcement rather than slogansHow parent behaviour influences athlete developmentThe Practice Method frameworkThe Athlete Wellness EcosystemOpportunities for behaviour analysts outside traditional practice settingsWatch on Youtube:  https://youtu.be/DxWgJMICldsContact N'Kayah:https://www.instagram.com/yayakersey/https://www.linkedin.com/in/nkayahkersey/https://www.instagram.com/wearepracticed/https://www.wearepracticed.com/Links:Transforming Basketballhttps://transformingbball.com/about-usBoys Townhttps://www.boystown.org/