Proud Sponsor of The Small Business Origins PodcastIn this episode, we learn all about Kevin Sherman, CEO of Tractor Beverage Company, as he discusses his experience working in the beverage industry, including creating the first sugar-free beverage for children at a previous company. Listen to his journey to becoming a board member and eventually CEO of Tractor Beverage Company, an organic non-GMO beverage company founded by three entrepreneurs, one of whom is a farmer with a talent for developing and designing beverages. The founders showed humility in recognizing their lack of experience in the industry and bringing on the speaker to help execute their vision. The company aims to provide healthier options for consumers, particularly in restaurants, universities, hospital systems, and corporate settings. They prioritize label transparency and avoiding preservatives but do not offer sugar-free options due to difficulties in making them taste good without harmful substitutes.Chapters:Tweetables:"We're the only ones doing completely organic non GMO. Complete label transparency. No preservatives in there." - Kevin Sherman"Look, the founders and I, and again, I go back to this because I think it's really important for everyone to hear on this, especially from an entrepreneurial standpoint, you can have the best idea in the world, but you've got to possess the humility to bring in the right people and the right team because you can have the best idea." - Kevin ShermanLinks Mentioned:Tractor Beverage Company WebsiteTractor Beverage Company TwitterTractor Beverage Company InstagramTractor Beverage Company FacebookKevin Sherman LinkedInBeefy Marketing WebsiteSmall Business Origins OnlineJohn The Marketer's LinksSponsored Blog