In this episode, we speak with Matson Breakey to discuss his experience building a customer list for Metal Cloak and promoting it through various channels, the importance of consistency in marketing & podcasting and compare it to the world of television, where getting to 100 episodes leads to syndication. He shares his personal experience with finding ways to make money on the side, including doing beer festivals, music festivals, and conferences for the city, his background as an artist and how he got into graphic design at a young age. Matson also shares how he learned how to sell from working at service stations and how that skill has helped him in his entrepreneurial endeavors. Finally, he shares an interesting story about how the Brew Fest led him to his current position at MetalCloak and his love for off-roading and putting customers first in the business.Chapters:Tweetables:“So all the way through my um my adult life, it was just trying to find ways of making money on the side doing things, not really trying to build a company as much as just being myself my freelancer. And of course, that was the downfall is that it was just me. If I stopped working. If I needed to go on vacation someplace for two weeks, there was no money coming in because I was the guy heading everything up. I was the creative side of it.” – Matson Breakey“I learned how to sell from service stations, really learning how to sell, walking up to somebody and saying: “Hey, I like your car. Let me look under the hood”. Selling oil filters and air filters. I mean that was just the origin of those little things you learn in life.” – Matson Breakey“I think we forget as leaders that were supposed to be consultants. That's what we do for our employees. It's not to micromanage them and tell them: “Hey, do XYZ.” It's to tell them: “Hey, I'm expecting X Y and Z to happen, however you're gonna get that job done.” That's what I pay you for.” – John KelleyLinks Mentioned:Connect With MetalCloak:WebsiteTwitterInstagramFacebookYouTubeTikTokMatson's LinkedInAmazon StoreSmall Business OriginsJohn Kelley's LinksHidden Falls Adventure ParkJones JeepsMetalCloak Skillz Day