Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model.- What are some of your most-hated buzzwords?- Definition: Beg the question (http://bit.ly/1OEnvpY)- Gambler's Fallacy: http://bit.ly/1ihyfAJ- Hot-hand Fallacy: http://bit.ly/1KHGgv4- Cherry Picking: http://bit.ly/1QrT3k5- NY Times: Test Your Problem Solving (Confirmation Bias)- http://nyti.ms/1gd43om- Joe Pulizzi's new book, Content Inc.: http://amzn.to/1K0pmo8- Follow Joe on Twitter: http://bit.ly/1UFwy0Y