Hayley is the Founder and CEO of Archer, where she uses her expertise in psychology, marketing, product strategy, and consulting to help businesses grow. Over an 18-year career with brands like L'Oréal, Vogue, and Woolworths in cities around the world, she has a talent for spotting growth opportunities that others miss. Her work has generated $150 million in new revenue and saved $12 million by avoiding costly mistakes. At Archer, Hayley partners with both Fortune 500 companies and startups t...