In this episode I sit down with inbound marketing specialist Maddie Searcy, and we discuss the staggering fact that roughly 90% of all business & consumer interactions come from search engines vs. social media! She drops her knowledge on how to make SEO content work for your business!<br />We also discuss the new PPP loan forgiveness application for businesses that borrowed $50k or less (its SO much better), AND the stats behind how Covid-19 has exposed & amplified previously existing systemic inequalities. This one is jam- packed!<br />For more information, go to <a href="https://balancedbystevie.com/" rel="noopener">https://balancedbystevie.com/</a> and <a href="https://www.maddiesearcyagency.com/" rel="noopener">https://www.maddiesearcyagency.com/</a>

How to Start Marketing Your Business with Aurrie Hicks

My goal is to empower you, as the business owner, with the information that is RELEVANT to you to help make your business a success.⠀⠀As the business owner (freelancers, 1099 employees, CEOs...I’m talking to all of you!), you and only YOU are responsible for making the right decisions for your business. ⠀⠀Your trusted advisors (think CPA or Bookkeeper) are very valuable, no doubt. But they are not immune to making mistakes. ⠀⠀Therefore it’s up to you to have a basic understanding of what questions you should be asking! ⠀⠀The buck stops with you. At the end of the day, It’s your table that needs the food.⠀⠀So as PAINFUL as I know it can be, it’s so important that you have a basic understanding of taxes and financial statements. ⠀⠀Think about it...you more than likely exercise and try to eat healthy foods to help maintain your personal health. You have to maintain the health of your business as well! And having this knowledge is an essential part of being able to diagnose problems or identify what is working best for your business! ⠀I’m on a mission to empower you!⠀You have nothing to lose and everything to gain, because knowledge is power!⠀