With over 15 years of professional experience, Vera Koch is Vice President of Global Marketing at eSalon and Colorsmith, leading global marketing, brand strategy and campaign development. In her current role, Vera has been instrumental in leading the creative redesign for eSalon, its expansion into new markets, and the brand’s strategic pivots in response to a significant increase in demand during the COVID-19 pandemic, among other notable achievements. Leveraging her wealth of creative and analytical expertise, Vera drove the marketing strategy and execution for the recent launch of Colorsmith - a first-to-market salon-grade, at-home hair color solution for men.

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